Author Archives for Vanessa Horn

When Sales Calls Go Sideways: A Case Study on Turning No Into Opportunity

June 5, 2024 8:00 pm Published by Leave your thoughts

Navigating sales calls effectively is an art, especially when those calls don’t go as planned. Recently, I found myself in a sales conversation that took an unexpected turn. The potential client hesitated, ultimately deciding not to proceed with our high-ticket program immediately. This scenario, while frustrating, provided valuable insights into handling sales discussions and turning obstacles into opportunities. Here’s a breakdown of the call and how I reflected on improving future interactions.

The Scenario:

I engaged in a strategy session where the client expressed hesitation about making immediate decisions.


Mastering the 20/20 Time Management Formula™ to Earn More by Working Less

May 29, 2024 8:30 pm Published by Leave your thoughts

As a coach and consultant, one of the most crucial skills I’ve refined over the years is time management. Not just any time management, but a strategy that allowed me to add an additional $20K per month to my income while dedicating only about 20 hours a week—or roughly three days. This approach isn’t just about making more money; it’s about creating more space for life outside of work, whether it’s family time, gym sessions,


The Game-Changing Strategy of Paying Yourself $20K Per Month

May 22, 2024 7:30 pm Published by Leave your thoughts

Imagine for a moment what it would feel like to pay yourself $20,000 each month from your coaching business. For many entrepreneurs, this isn’t just a milestone—it’s a transformative achievement that shifts both lifestyle and business operations. Yet, the reality for most small business owners I encounter is a relentless cycle of reinvestment that leaves little for personal compensation.

Based on extensive surveys with coaches and consultants, I’ve found that adding an extra $5,000 to $20,000 to their personal income could significantly improve their quality of life and business stability.


The Art of Negotiation: How to Secure a Pay Raise and Increase Your Earnings

May 15, 2024 8:00 pm Published by Leave your thoughts

Have you ever found yourself in a situation where you deserved a pay raise but didn’t know how to ask for it? 

Or perhaps you’re an entrepreneur looking to give yourself a well-deserved increase in income? Let me share some insights that have helped me—and can help you too.

It all started when my brother called me, frustrated about being given a “promotion” without a corresponding pay increase. Sound familiar? As he laid out his argument for why he deserved more,


Mastering The Art of the Classy Close: Transform Your Sales Conversations

May 8, 2024 7:38 pm Published by Leave your thoughts

Recently, I had the pleasure of hosting a virtual workshop for my clients, diving deep into what I like to call The Classy Close. The energy was electric, and the transformations were profound. 

Here’s a glimpse into the magic that unfolded:

Throughout the workshop, I witnessed a remarkable shift in my clients’ approach to sales conversations. Gone were the days of feeling “salesy” or pushing for a sale. Instead, they embraced a new mindset—one centered around connection and authenticity.


The Art of Selling Without Selling: A Guide to Genuine Connection and Service

May 1, 2024 8:00 pm Published by Leave your thoughts

In the realm of business, the notion of selling often conjures images of aggressive tactics, pushy pitches, and relentless persuasion. However, what if I told you that true salesmanship transcends these stereotypes? 

What if selling could be an act of genuine connection, heartfelt service, and profound empowerment?

At the heart of selling without selling lies a simple yet profound principle: prioritize others above all else. When you shift your focus from closing deals to creating authentic connections and serving the needs of your prospects,


Debunking the Myth of Selling “Affordable” Options: A Lesson in High-End Coaching

April 26, 2024 12:57 pm Published by Leave your thoughts

In the realm of coaching, there’s a pervasive myth that selling more “affordable” options equates to helping more people. But let me tell you, that couldn’t be further from the truth. Today, I want to address this misconception head-on and share some insights that have transformed the way I approach my coaching business.

Myth #2: I can help more people if I sell more “affordable” options.

This myth suggests that offering lower-priced options will broaden your client base and ultimately allow you to impact more lives.


Debunking the Myth: Selling Low-End vs. High-End Programs

April 17, 2024 3:30 pm Published by Leave your thoughts

In my recent communication, I’ve been dissecting the common pitfalls encountered by coaches, consultants, and service providers in their online sales endeavors. Today, I’m eager to tackle a prevalent myth that often clouds the judgment of many in the industry.

Myth #1: It is easier to sell low-end than it is to sell high-end.

Let me set the record straight—it’s simply not true. 💡

In the pursuit of selling low-end programs or services,


The Costly Pitfall of Focusing on Lower Priced Offers: Mistake #2 Revealed

April 10, 2024 7:30 pm Published by Leave your thoughts

In my recent series, I’ve been shedding light on the common mistakes that service providers often make when selling their programs and services. 

Today, let’s dissect Mistake #2: Focusing on a lower priced offer.

It’s a scenario I encounter time and again—coaches, consultants, and service providers eagerly discussing their plans to launch lower priced programs to cater to those who can’t afford their high-end offers. However, I’m here to tell you that this approach could be a grave misstep.


Unveiling the Top Mistakes in Selling Programs Online: Mistake #1

April 3, 2024 6:30 pm Published by Leave your thoughts

Embarking on the journey of selling programs and services online is an exciting yet challenging endeavor. Over the next several weeks, I’ll be diving into the top mistakes that service providers often make in this realm. It’s not just about identifying these missteps but also about conducting a crucial audit to ensure you’re focusing on what truly matters to increase your revenue.

Let’s kick off with Mistake #1: Attracting The Wrong Audience.

Have you ever found yourself frustrated by attracting prospects who constantly claim,