Debunking the Myth of Selling “Affordable” Options: A Lesson in High-End Coaching

In the realm of coaching, there’s a pervasive myth that selling more “affordable” options equates to helping more people. But let me tell you, that couldn’t be further from the truth. Today, I want to address this misconception head-on and share some insights that have transformed the way I approach my coaching business.

Myth #2: I can help more people if I sell more “affordable” options.

This myth suggests that offering lower-priced options will broaden your client base and ultimately allow you to impact more lives. However, I’ve learned through years of experience that this approach often falls short of its intended goal. Instead, I teach my clients a different strategy—one that focuses on value over volume.

Here’s the deal: If you genuinely want to assist those who may not be able to afford your premium services, there’s a smarter way to do it. Rather than diluting your offerings with cheap alternatives, consider providing access to your program materials without the personalized coaching—at a lower fee. This not only requires minimal extra effort on your part but also serves as a compelling downsell to your core offer. Clients who start with the basics are more likely to recognize the value of your full package and upgrade accordingly.

Furthermore, by centering your marketing efforts around your high-end offer, you not only reinforce its importance but also attract clients who are serious about investing in their growth. Remember, people don’t need more information—they need help implementing it. And that’s precisely where the true value of your high-end offer lies.

Now, let me share a personal anecdote that solidified these principles for me. When I first started out as a coach, I was eager to make a difference and believed that catering to the masses was the way to go. However, my mentor imparted a valuable lesson that changed my perspective entirely. “Vanessa,” he said, “focus on the leaders. They will affect more people. And in turn, your work will touch more lives.” Those words struck a chord with me, and from that moment on, I shifted my focus to serving industry leaders—those who have the power to drive meaningful change.

The results speak for themselves. Despite serving a relatively small client base, I’ve managed to achieve remarkable success, surpassing $500k/year with less than 120 clients. How did I do it? By leveraging the power of free content and marketing to reach those who may not be able to afford my premium services. My philosophy is simple: Give away high-quality content that others would charge for, and watch as your influence grows exponentially.

So, I’ll leave you with this question: Do you struggle to believe any of the myths I’ve debunked today? 

If so, I encourage you to challenge your assumptions and explore new possibilities. The world of coaching is full of opportunities for those who dare to think differently.