The Clients You Attract
Over the next few days I’ll be sharing with you the top mistakes I see service providers making when trying to sell their programs and services online.
It will be a great audit for you to make sure you are truly focusing on what matters to increase your revenue.
Mistake #1: Attracting The Wrong Audience
Interested in learning the ONE change I made in my webinar that helped me attract more high-end clients instead of people who said, “I can’t afford it”?
Before I get to that, first let me tell you…
I have run the same webinar over 75 times live and it has helped generate a million dollars in revenue.
Contrast that to when I first began selling off webinars, I used to create a different webinar every time I ran a new marketing campaign. I thought I had to keep the content fresh. Ooph. It was exhausting.
As I analyzed my webinar numbers, they proved to me that it was better to just keep running the best one over-and-over again.
Over the course of running it so many times, I noticed something fascinating.
My team and I analyzed whom we were attracting. We were able to categorize our audience into one of 4 quadrants.
- Newbies who had no money and needed to make money right now.
- Newbies who had enough income to allow them to invest and build their online business right.
- Experts who had no money and needed to make money right now.
- Experts who had enough income to allow them to invest and build their online business right.
Knowing what we wanted to attract more of, I made a change to my webinar.
Guess what that change was?
I changed the STORY I shared.
Note the differences in my story before and after here….
I used to tell the story of how I struggled my first 18 months as a coach.
How I did 280 free coaching sessions, just as I was told to do, and didn’t enroll a single high-end client.
And how learning how to properly market myself online rapidly changed everything for me and help me to build a successful coaching business online.
I decided to share, instead, the story of how my business partner and I had tried the traditional stressful online launch models.
How within 3 weeks we built a new audience of 4,000 on our list, and generated $250,000 from a brand new business.
Then I shared the behind-the-scenes of that launch and what my husband said that was a complete wake-up call of what this business was really doing to my health and my family and how I knew that I had to do something different.
I shared how I had a little heart-to-heart talk with God and how that led to me trying a new idea that has since been the most ingenious way I’ve learned how to sell high-end programs and services online….
I shared how it generates a 10 to 1 return on any money I invest in ads, and how I’ve been able to sell out my high-end mastermind every time I open it for new clients.
Can you see how that second story would attract a different audience?
Are you having difficulty attracting clients who don’t say, “I can’t afford it.” Take a look at the stories you share on social media, on your webinars, and in your marketing. What tweak can you make to uplevel?