I’ve been sharing with you the top mistakes I see service providers making when trying to sell their programs and services.
Today, we are covering Mistake #2: Focusing on a lower priced offer.
Almost every coach, consultant, or service provider I speak with talks to me about the lower priced program they are going to launch to serve the people who cannot afford their high priced offers.
That is a mistake.
In my last two posts, I wrote about the top 2 mistakes I see coaches, consultants and service providers make when trying to sell more of their programs or services online.
In this post, I want to address two of the top myths I hear:
Myth #1: It is easier to sell low-end than it is to sell high-end.
If you are focusing on low-end,
I laid it all out. My heart was on the page.
Two and a half years ago, my coached asked me what business and personal goals did I have that if I accomplished would change EVERYTHING.
I look at this list today and there are some things that I can define even more precisely now that I’ve been working on them for a couple years. And it is remarkable how many of them still guide my actions today.
I was recently at an event with remarkably talented and heart-centered entrepreneurs discussing marketing.
One of the words someone used to describe marketing was “unspiritual.”
I countered with “spiritual.”
I truly believe it is spiritual. And the truth is, whether or not you choose to consciously “market” yourself, everything about you sends your marketing message to others. You are your own PR agent. How you dress, speak, treat others,
Network marketing is one of the few businesses that doesn’t require employees, yet enables the owner to leverage his or her time by building a network of independent business people. This network, which purchases and sells products or services, generates a residual income for the owner. Unlike the income earned at a job, which stops when the work stops, residual income continues long after the work is completed.
“I’d rather have 1% the efforts of 100 people than 100% of my own.” – JP Getty,
Once you have determined what you want, it is time to look for the best opportunity with which your efforts will soar.
Very little has been written on how to distinguish a great business opportunity from a fair one. Rather than taking a step forward “hoping it will work out,” arm yourself with the information you need to make a wise decision and have the confidence you need to succeed. Why leave your odds of success to chance?
Beware the temptation to believe that those who are successful somehow possess an advantage you feel you can’t get: perhaps more talent, brains, support, contacts, money, or time.
Success in network marketing takes the courage to relentlessly pursue what you believe is possible, the audacity to believe it is possible for you, and the emotional fortitude to stick with it.
This Business is about Others
I’ve learned that this business is about others.